Social networking giant Facebook has begun testing its Facebook Deals platform in five US cities, with a nation-wide roll-out on the cards.
Facebook Deals, which will allow users to access deals offered by local businesses, will go live in Atlanta, Austin, Dallas, San Diego and San Francisco, the New York Times reports.
With Facebook Deals, the company will battle Groupon and LivingSocial in the fast growing local deals market. Even search engine giant Google has entered the fray with Google Offers.
According to the company, users will be able to get the low-down on the deals being offered in their areas via email or from their News Feeds. Users will also be able to ‘like’ and comment on a particular, bringing a high level of social integration on the Deals platform.
Facebook’s director, Emily White, told the NY Times that users will also be able to share deals with their friends, be notified when friends purchase a deal or see offers that their friends might be interested in.
“You can receive Facebook deals via e-mail,” she said. “But if there is a deal that is good for you, it will likely show up in your news feed at some point in the day. A lot of deal sites get that deals are social. But I wouldn’t say they are really well integrated with Facebook.”