YouTube is finally coming up with its premium movie rental scheme, a new report revealed.
The video streaming giant may have to struggle a bit during the initial phases of these movie-on-demand plans considering the fact that Apple and Netflix has already spread their roots deep inside the market.
YouTube already contains a rental section on the site, but with very limited collections.
A recent report by the website, The Wrap, also revealed that YouTube has tied up with a number of prominent Hollywood studios including Sony Picture Entertainment, Warner Brothers and Universal, in order to start this service.
The report referred to an anonymous source, presumably a senior executive at one of the studios that have licensed their movies for this service. However, the rental-schemes for this service were not covered by the report.
When asked for comments about the report as well as about all the ongoing speculation on the issue, a YouTube spokesperson reportedly said, "We've steadily been adding more and more titles since launching movies for rent on YouTube over a year ago and now have thousands of titles available". He added, "Outside of that, we don't comment on rumour, or speculation".