Skip to main content

Apple Explains Secret Data Collection

Apple recently explained why there was a secret file on iOS devices that stored their cell tower location after the government and users asked it to explain itself.

In a long FAQ posted on its website, the company denied it was secretly storing users’ location data without their permission on their devices.

The explanation posted by Apple also revealed that the company is gathering anonymous location data to create a ‘crowd source traffic database’ for a future ‘improved traffic service’, PCMag notes (opens in new tab).

“Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years,” the company said in the FAQ.

It seems that Apple is planning to launch its own iOS mapping service to rival Google’s immensely popular Google Maps for iPhone. Google Maps also comes with a traffic service which also crowd sources data from users’ location.

Apple has long-been rumored to be secretly developing its own mapping and traffic service to rival Google’s but according to its own statement, it will be a couple of years before Apple launches this service and by then, Google would have introduced several more features on top of what it is already offering.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.