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Heineken Releases StarPlayer Football App

Beer maker Heineken has rolled out a new iOS and Facebook that allows football lovers to predict the outcome of UEFA Champions League games in real-time.

StarPlayer is available for free from the Apple App Store for iPhone and iPod Touch and can also be accessed via Heineken’s Facebook page.

The game allows football fans to predict the scores and other events while watching it on TV. Players earn points for every correct prediction during the game and they are also allowed to answer trivia questions to earn extra points.

The company is one of the first brands to offer a promotional ‘dual-screening’ app game. According to Heineken, 75 percent of the TV viewers are dual screening all the time and around 72 percent watch the UCL alone at home.

The StarPlayer also allows players to compete with each other in one-on-one games and post their points on social networking platform Facebook. Players are also allowed to make comments on the posts.

“For Heineken to be able to bring the excitement and competition of these premium matches to the actual fingertips of the fans through the cutting edge ‘dual screen’ technology of Star Player really showcases our commitment to providing extraordinary innovative and engaging experiences for fans,” Floris Cobelens, global head of digital at Heineken, said in a statement reported by Marketing Magazine.