GageIn, a newly launched cloud based tool, combines social media and digital news to allow businesses to keep a track on the web chatter about their services and products.
Although there are many other products that offer the same basic functionality, GageIn claims to be different as it turns social media and news media outside-in, the company said.
The service, which is available as an open beta for now, is available for free but users would have to shell out fees for accessing additional functionality.
Instead of using status messages on platforms like Facebook and Twitter, GageIn uses headlines and news extracts posted on these platforms to form the core of its functionality, Information Week explains.
Instead of sharing news stories by pasting the URLs, users will be greeted by news stories doing rounds on the web. They will be able to comment and start discussions on the news story of their choice.
Businesses can use the platform to keep track on their customers and competitors while news junkies can get their daily fix of news from around the globe covering several topics.
“GageIn is designed to enable business professionals to explore information, collaborate with colleagues, connect with customers, prospects, partners and vendors, and promote content on GageIn or syndicate to social sites like Twitter, Facebook and LinkedIn,” Luosheng Peng, Co-founder and CEO, GageIn, said in a statement.