Pepsi has unveiled the world’s first Social Vending System that allows users to gift Pepsi beverages to friends.
The social vending machines will come with an interactive touch panel that will allow users to purchase beverages offered by the company. Customers will also be able to access the the nutritional information about each beverage.
The special feature in the new Pepsi vending machines is the social capabilities. Using the machines, users will be able to gift Pepsi beverages to friends and family. All they need to do is enter the name of the person and their mobile number. Users are allowed to create a special text message and can even include a video message.
The person who is being gifted receives a special code in the text message and can get their free Pepsi beverage by entering it the next time they visit a Pepsi social vending machine. Pepsi also plans Facebook and Twitter integration in the future.
“Our vision is to use innovative technology to empower consumers and create new ways for them to engage with our brands, their social networks and each other at the point of purchase," Mikel Durham, Chief Innovation Officer at PepsiCo Foodservice, said in a statement, PC Mag (opens in new tab) reports.