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PopCap Games Acquires Social Gaming Start-Up ZipZapPlay

Facebook-based casual games maker PopCap has announced the acquisition of San Francisco-based social games developer ZipZapPlay. The financial details of the deal were not disclosed.

ZipZapPlay is a social game start-up that works out of its San Francisco studio with 17 employees. The venture backed firm is behind the popular Baking Life game and others.

The company was founded by chief executive officer Curt Bererton and chief operating officer Mathilde Pignol. Both founders will continue to direct game design and development from the San Francisco studio, PopCap said.

ZipZapPlay will continue to operate as an independent studio while Bererton and Pignol will report directly to PopCap’s vice president of social games development Jon David.

The acquisition will allow PopCap, the third largest social games developer on Facebook after Zynga and Electronic Arts, to introduce four or five new games on the platform by the end of 2011.

“The team at ZipZapPlay is one of the best in the social games space, and combined with our existing group in Seattle gives us the opportunity to dramatically expand our development resources," said John Vechey, PopCap co-founder and VP of Corporate Strategy and Development, said in a statement reported on PCMag.