eBay has announced the acquisition of non-profit start-up MissionFish to create a separate charity donations processing service.
MissionFish offers a platform that allows sellers to donate a part of their proceeds from sales to the charity organisation of their choice. The platform also helps non-profit organisations raise money by selling items on eBay, and it enables users to donate to charity using eBay’s Donate Now feature.
MissionFish has been powering eBay’s Giving Works platform in the US for the past eight years. The firm also provided the back-end for eBay's charity and donations platform in the UK.
MissionFish was started by the Points of Light Institute, Pew Charitable Trusts, and the Case Foundation and has raised more than $250 million in donations for charities in the UK and the US.
“This move is a strong endorsement by eBay of the program, and of the idea that a global company can deliver a dramatic social impact through their products and properties,” said MissionFish founder Sean Milliken, VatorNews reports.
“In addition to bringing our seasoned social entrepreneurs in-house, eBay is investing their money, their people and their brainpower into our mission,” he added.