Chinese mobile equipment maker Huawei has hired a former Nokia and Samsung executive to expand its devices business in the UK and Ireland.
The company announced that Mark Mitchinson will be responsible for heading its UK sales and marketing divisions for mobile devices.
The appointment is part of the company’s efforts to create a recognizable corporate brand as it expands its business outside China. Huawei, which has traditionally made equipment for mobile phone companies, plans to expands into the consumer mobile and smartphone markets.
According to an article on Total Tele, the company plans to ship between 12 million and 15 million smartphones this year, up from 3.3 million 2010. Huawei is also hoping to spin its existing $5 billion mobile division into a $20 billion business line in the next five years.
Prior to the appointment, Mitchinson was the managing director for business, wholesale and distribution at consumer electronics retailer Carphone Warehouse.
“Mark has shown great business leadership and popularity in the UK mobile industry in the past two decades,” said Huawei UK chief executive Officer Victor Zhang.
“He has the rare ability to deliver results for large corporations whilst remaining absolutely true to himself as an individual; a skill that has enabled him to be successful wherever he has gone and endeared him to the market in the process.”