YouTube founders Chad Hurley and Steve Chen have acquired social media analytics firm Tap11, merely three weeks after purchasing Delicious from Yahoo.
The duo is building a new start-up Avos which hopes to become a massive online information discovery service.
The financial details of the acquisition were not disclosed but Avos said that Tap11’s technology will allow its consumer and business users to analyse their online presence in real-time.
Tap11, which has more than 500 business clients, allows businesses to keep a track of what is being said about them and their products on social networking platforms like Facebook and Twitter, all in real-time.
The San Mateo, California based company was also selected by Twitter as one of the top 6 apps during its Chirp conference.
“Our vision is to create the world’s best platform for users to save, share, and discover new content,” Chad Hurley, said in a statement (opens in new tab).
“With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.” he added.
Tap11 CEO Adam Zbar will remain with Avos as the head of business operation and strategy while the company’s chief technology officer Braxton Woodham will be the head of engineering.