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iBooks Alternative iFlowReader Ousted From Apple App Store

The developer of an alternative e-book reader for Apple's iOS devices has slammed Apple for forcing it to remove his app from the iTunes App Store.

BeamItDown Software - creator of the popular iFlowReader e-book app - claims that Apple has made it impossible for the company to continue, forcing it to remove its app from the App Store and close down its business, according to thinq_

"We absolutely do not want to do this, but Apple has made it completely impossible for anyone but Apple to make a profit selling contemporary e-books on any iOS device," the company claimed in a statement to its customers. "We cannot survive selling books at a loss and so we are forced to go out of business.

"We bet everything on Apple and iOS and then Apple killed us by changing the rules in the middle of the game. This is a very sad day for innovation on iOS in this important application category. We are a small company that thought we could build a better product. We think that we did but we are powerless against Apple’s absolute control of the iOS platform."

Apple takes a 30 per cent cut of every item sold from within an iOS app which means that the margins on selling e-books within iFlowReader became practically non-existent.

"What sounds like a reasonable demand when packaged by Apple's extraordinary public relations department is essentially an eviction notice to all e-book sellers on iOS," the company claimed.

"They want all of the e-book business on iOS and since they have the unilateral power to get it, we are out of business. We put our faith in Apple and they screwed us. This happened even though we went to great lengths to clear our plans with Apple because we did not want to make this substantial investment of time and money blindly.

"Apple's response to our detailed inquiries was to tell us that our plans did not infringe their rules in any way, which was true at the time, but there is one little catch. Apple can change the rules at any time - and they did."