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Motorola Launches UK Marketing Drive For Xoom, Atrix

Motorola Mobility is preparing to launch a massive marketing campaign in the UK to promote its Android powered Atrix smartphone and Xoom tablet device.

Armed with a hefty £10 million budget, the campaign will be aimed at portraying the Atrix as the world’s most powerful smartphone and telling people how its ‘more than just a smartphone’.

The company also plans to launch a series of TV adverts for its Android 3.0 powered Xoom tablet PC device.

According to an article on Mobile Today, Motorola will hold demonstrations across London’s tube stations including the Paddington train station.

Motorola marketeers will offer shoulder massages to people carrying heavy laptops on the tube and demonstrate how the phone works and how it could reduce the weight of their bag.

The company plans to begin the Atrix campaign in June and continue it for a month. The demonstrations will be accompanied by ads in video on-demand platforms and movie streaming platforms.

The Xoom campaign will begin in May it self. The TV ads have been created by Ogilvy with inputs from Motorola.

“This is an exciting year for Motorola Mobility, we’re launching two innovative devices and supporting them with a robust marketing campaign to help consumers understand the unique offerings Motorola Xoom and Motorola Atrix offer,” said Victoria McManus, marketing director at Motorola Mobility UK.