Google’s US Internet search market share fell slightly in April, with Microsoft and Yahoo registering small gains.
According to search engine metrics released by ComScore, Google’s US search engine market share in April was 65.4 per cent, down from 65.7 per cent in March.
Microsoft’s Bing search engine share grew 0.2 per cent from 13.9 per cent in March to 14.1 per cent in April. Yahoo’s search engine registered the same level of growth as Bing, chalking up 15.9 per cent.
ComScore counted more than 16.2 billion explicit core searches in April. Google Sites ranked first with 10.7 billion searches, followed by Yahoo! Sites with 2.6 billion, Microsoft Sites with 2.3 billion, Ask Network with 491 million and AOL. with 248 million. According to comscore's metrics, 'Explicit Core Searches' exclude contextually driven searches that do not reflect specific user intent to interact with the search results.
Microsoft recently took control of Yahoo's search and if you add both together the pair accounted for account for 30 per cent of U.S search traffic, still less than half Google's market share.
The April 2011 search data reflect the impact of Yahoo! Search Direct, ComSCore said. Yahoo’s new feature delivers search results in real-time while users type their query it was only available in the U.S. during the month of April. Google's real-time search feature was added some months back.
Although Google's dip is small it's significant. Microsoft may be doing something right but it is also likely that Google is doing something wrong - not with its search technology but with it strategy of seeking to pwn the web which is giving its users the jitters.