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Google Loses Some Search Traffic To Yahoo And Bing

Google’s US search engine market share fell slightly in April, with Microsoft and Yahoo registering small gains.

According to search engine metrics released by comScore, Google’s US search engine market share in April was 65.4 percent, down from 65.7 percent in March.

Meanwhile, Microsoft’s Bing search engine share grew 0.2 percent from 13.9 percent in March to 14.1 percent percent in April. Yahoo’s search engine registered the same level of growth as Bing, ending up at 15.9 percent US search engine market share in April.

Microsoft powers searches in both Bing and Yahoo. With the market shares combined, Yahoo and Bing account for 30 percent of the market, less than half the number of searches that are conducted on Google..

Google has been trying hard to stave off competition from Bing and Yahoo by introducing new search tools and other features meant to add additional value and keep people coming back to its search engine.

“More than 16.2 billion explicit core searches were conducted in April. Google Sites ranked first with 10.7 billion searches, followed by Yahoo! Sites with 2.6 billion, Microsoft Sites with 2.3 billion, Ask Network with 491 million and AOL, Inc. with 248 million,” comScore revealed, TMC Net (opens in new tab) reports.