Nvidia CEO Jen-Hsun Huang is not amused by poor Android-based tablet sales, and he is blaming weak marketing strategy as much as the products themselves.
Nvidia’s powerful Tegra 2 processor powered the first Android Honeycomb based tablet PC device, the Motorola Xoom, but the tablet failed to create ripples in the market. The processor also powers the Android based Samsung Galaxy Tab 10.1 device.
“It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem,” the CEO said, CNET reports.
He also claimed that product prices and configurations were completely off base, preventing companies like Motorola and Samsung from making a dent in Apple's market base.
“The baseline configuration included 3G when it shouldn't have. Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones,” he added,
On the brighter side, the CEO believes that the next wave of Android-based tablets will be much better than the first generation ones. He admitted that no one had expected Android tablets to become a hit straightaway and added that the new Tegra 2 based Android tablets should be a significant improvement over their predecessors.