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Why Google Chromebook Will Succeed Ultimately

Google has not been successful when it comes to selling tangible items, as the Nexus and the Nexus S have proved to us; however, the search giant never really had the (open) pretension of producing best sellers like Apple.

Indeed, the Nexus provided the template (and the benchmark) against which other smartphones, including the iPhone 4, were measured subsequently.

This time, Google chose two strategic partners to release its Chromebook (rather than one for both Nexus smartphones) and went for a quick time-to-market solution, based on Intel's hardware.

However, expect Google to focus, over the next few months, on building bridges with third parties (VARs and mobile phone operators) in order to sell as many Chromebooks as possible on subscriptions.

Unlike Apple and its iPad, Google presented the Chromebook as the only device you will ever need as it may be rented out for a fixed fee on a contract, just like a mobile phone.

Indeed, we suspect that by the end of the year, the Chromebook will be just like a mobile phone, with a bigger, non touch display and a keyboard but with exactly the same hardware as a smartphone.

While the first Chromebooks feel a bit clunky, expect the following versions to be much more refined: Does anyone remember how the HTC Magic looked back in the day with its fat chin?