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Apple Will Attend BookExpo America, Expected To Showcase iBookstore

For the first time, Apple will be participating in the upcoming BookExpo America trade event, it has been revealed.

The company has rented a private conference room at a prime location in the largest publishing trade show in the country. The iPhone maker will be holding talks with the major publishers who are taking part in the trade show, PaidContent reports.

Speculations are rife that Apple will be pitching its iBookstore platform to publishers. The company launched the iBookstore platform in April 2010. In March this year, Apple CEO Steve Jobs said that users had downloaded 100 million ebooks from the platform. However, Apple is still way behind Amazon and Barnes & Nobel in the ebook market.

Earlier, reports were coming in that Apple will be setting up a stall at the publishing trade show to exhibit its wares. But that speculation was shot down by a BEA representative who told PaidContent that the company has merely hired a private conference room and will not be exhibiting anything.

However, the BEA website had listed Apple as an exhibitor before the story broke out. Now that information has been removed, and the website simply says that Apple will be holding private meetings and asks publishers to reserve time slots.