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Google Announces Global Launch Of Social Search

Search engine giant Google has rolled out its social search platform on a global scale after launching it back in 2009.

Google’s social search platform allows users to search social networking platforms like Facebook and Twitter from its own search interface. Users need to login using their Google accounts in order to access the service.

Users will be able to search connections on the platform, based on the people who have listed as their friends and whose profile is publicly available. After users first integrate their social profiles with Google, the search results from social networks will appear at the bottom of the page.

“If someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation. So, if you’re looking for information about modern cooking and your colleague Adam shared a link about Modernist Cuisine, you’ll see an annotation and picture of Adam under the result,” Google explained in a blog post.

The announcement comes as Bing revealed a new partnership with social networking Facebook, allowing users to search results based on the ‘likes’ given to particular web links by their Facebook friends. People will have to log in to Bing using their Facebook accounts to access the feature.