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Amazon Reports That Demand For eBooks Higher Than Paper Books

Amazon revealed yesterday that the demand for electronic books is now higher than that of printed books.

The company disclosed that since April 1, 2011, the ratio between the sales figure of ebooks and printed books have stood approximately at 105:100. The printed book category included both hard cover and paperback books.

Also, the net figure excluded free ebooks, which according to analysts, would have made the ratio significantly higher if they had been included.

"Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly," said Jeff Bezos, Amazon's founder and chief executive, Australian IT reports.

Highlighting how the demand for kindle books underwent rapid growth, Bezos also mentioned that its been only four years since Kindle ebooks were added to the company’s shelves.

"We've been selling print books for 15 years and Kindle books for less than four years," he said.

According to many analysts, Amazon alone contributes almost 66 percent to the total sales figure of electronic books in the US.

Of course, these figures only represent sales on Amazon, which are likely skewed, and does not mean that more ebooks are sold than paper books nationwide.