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Android Tops Apple iOS In Mobile Ad Market

Google Android has become the most sought after mobile advertising platform for US advertisers, a study has found.

According to the MobileMix 2011 report released by mobile advertising firm Millennial Media, Android receives more ad impressions than any other smartphone OS including Apple’s iOS platform, Infoworld reports.

The study revealed that Android now accounted for 53 percent of ad impressions on Millennial Media’s network in April, up by 10 percent in March. Apple’s iOS platform accounted for 28 percent ad impressions in April. iOS ad impressions fell from 31 percent in April, highlighting the increasing popularity of Android.

Meanwhile, RIM’s BlackBerry platform received 16 percent of the impressions followed by Symbian, Windows and other OSs with each having a one percent share or less.

Apple however, maintained its dominance over the mobile app market, with iOS generating 50 percent of the sector's revenue. Google’s Android accounted for 39 percent of revenue while RIM app generated 9 percent.

The study comes as Gartner revealed that mobile phone makers shipped 36.3 million Android based devices in the first quarter of 2011. The figure is more than six times the 5.2 million Android units that were shipped in last years’ first quarter.