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Kogan To Launch Chromebook Laptop In May?

A source close to Aussie company Kogan has told us that it will be launching a Chromebook laptop, possibly by the end of the month and definitely before either Samsung and Acer, the two official partners presented by Google at launch.

We've been told that although Kogan is not a major defacto partner of the search engine giant, it is still looking to be playing a prominent role in the Chromebook market ahead of bigger competitors like Asus.

The nearest thing to a Chromebook that Kogan has in its range is the Agora Pro; it is a 12-inch ultra portable laptop running a Celeron M processor, 2GB RAM, Ubuntu, a 500GB hard disk drive, an 11.6-inch WXGA display, webcam, Bluetooth, HDMI, card reader, three USB ports and an Ethernet port.

At £268, it is not a bad buy, although we think Kogan will opt for an ARM-based system which will be cheaper and leverage the existing hardware - including 3G - that is used on tablets and smartphones. At £200, half the price of the others a Kogan Chromebook would probably be a steal.

Chromebook only runs on Intel hardware at the moment but it would be arguably cheaper to opt for an ARM solution because of economies of scale. The processor that Samsung and Acer Chromebooks use, the N570, costs $86 per 1000 units, or around a fifth of the Chromebook itself.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.