Francis Shammo, the CEO of Verizon Telecom and Business, announced last week that the company was giving up on its popular unlimited $30 data plan, switching to a more cost-effective (at least from the network perspective) tiered plan that ensures that big data users pay more.
At the same time, Vodafone, which owns 45 per cent of Verizon Wireless, confirmed on its forum that it would change its data strategy to offer three options to its users: occasional, light and heavy, which crucially include tethering.
More specifically, Vodafone said it will be "shortly introducing new price plans that will enable both new and existing customers to utilise tethering features as part of their data bundle on all devices which support the capability".
These will "accommodate occasional, light and heavier data users" and the changes will make it easier for customers to manage their overall data use and expenditure.
It looks therefore very likely that both Vodafone and Verizon Wireless will be following adopting the same data structure in the foreseeable future with the possibility that the UK mobile operator may roll out the family-based, shared data plan that Shammo described at the RGT Summit last week.