Apple has launched the new version of its Apple Store retail outlets, dubbed Apple Store 2.0, new reports confirmed.
Earlier last week, there were already rumors about a possible launch of the next generation Apple retail store in the coming days.
The Apple Store 2.0 has kicked off its journey on a very special day for the company- it’s 10th retail anniversary. The launch, which got underway in Australia, uses iPads in place of paper signs so that the entire store is more interactive.
Citing unnamed sources, a report published in the website 9to5Mac (opens in new tab)earlier claimed that the renovation process of Apple’s retail store experience had begun long ago, and was being led by the company’s design chief Jony Ive, CEO Steve Jobs and vice president for retail Ron Johnson.
There was also speculation that a new product would launch due to the tight secret surrounding boxes that had been shipped to each location, but it seems that these boxes actually held the new iPads customised for displaying product information instead of a new product in their own right.
The stores also have a new sound system, more customer/rep interaction and a new app that helps Apple customers make the most of Apple Store 2.0 before they even get to the door.