A four-man team which forked from Dutch electronic giant Philips and headed east to work with Japanese outfit Nissho has released it first product.
The engineers formed a company called Dimenco in order to develop glasses-free 3D TVs initially saying that commercial product would not be ready until 2013 at the earliest, but an announcement made today herald's the groups first TV offering.
The 52-inch lenticular TV LCD TV offers full 1080p visuals without the need to use glasses thanks to a fancy lens set-up stuck to the front of the display which lets each eye see different frames of a video signal.
Nissho (Google translation) says the set has a 2000:1 contrast ratio and 60Hz refresh rate and describes the technology as '2D + Depth'. We're judging from the wallet-worrying £13,000 price tag that it's aimed at corporate kiosk use and deep-trousered footballers rather than the rest of us mere mortals.
Maybe by 2013 we'll all get a look-in.
Careful now, you'll have someone's eye out with that