IBM has decided to allocate $100 million in funds for research and development in its data analytics division.
Data analytics software is used to study and process the large amount of data stored in data centers.
According to the company, the money will be used to research better methods of analysing big data sets and coming up with improved enterprise-class products.
IBM admits that there are a large number of data analysis and processing tools available in the market but most of them lack the ability to analyse and process unstructured data. The company claims that around 80 percent of the data available to an organisation is unstructured.
"We think it's a good time from a research perspective to double down on how we think about big data and how people can get actionable insights from it," said Rod Smith, IBM vice president of emerging technologies.
“Analytics are terrific, but if you can combine analytics with specific problems and expertise around certain problems, then you can define outcomes in unique ways,” he added, stressing the need for research and development in data analytics tools, PC World reports.
The company also announced the InfoSphere BigInsights and Streams software which is capable of mining and analysing data from blog posts, tweets and stock market data.