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Amazon Planning New York Based Publishing House, Hires Kirshbaum

New reports have confirmed’s intentions of launching a new publishing house, which will be based in New York.

Though the name of this new publishing house is yet to be confirmed by the company, it is almost certain that the same will be responsible for publishing a wide variety of books, both in print, as well as in digital formats.

As claimed by a report in Publishers Lunch, it is highly likely that the 67 year old industry veteran Larry Kirshbaum will be heading this new venture of the online retail giant.

Mr. Kirshbaum, who has previously served Time Warner Book Group as its chairman, brings along with him tons of experience, and hence, already being termed by many as the perfect choice for this position. In the past few years, he has been closely associated with his own literacy agency, but his influence in the industry remains intact even till this date.

Many analysts are of the view that the toughest challenge for Amazon that comes with this new launch is to convince retailers like Barnes & Noble, as well as independent book sellers.

According to Publishers Lunch, Amazon may continue tying up with Houghton Mifflin Harcourt to make print versions of its original digital books.