Aussie consumer electronics company Kogan has confirmed exclusively to ITProPortal that they will be launching a "quality" Android smartphone in the UK, which will come at an "unbeatable price point", that they believe will be under £100.
The price would be for a SIM-free, unlocked and unbranded version and would not tie the user to any mobile network operators.
The current best selling Android handset under £100 has to be the ZTE Blade, also known as the Orange San Francisco, and to get a smartphone better than the latter is going to be a considerable challenge.
The phone comes with a 3.5-inch WVGA Capacitive AMOLED screen, possibly the best display on any phone under £200. It also packs a Qualcomm MSM ARM11-based system on chip clocked at 600MHz, 512MB RAM, Wi-Fi, a three-megapixel camera, Bluetoooth and Android 2.1.
The success of the ZTE Blade has spawned a whole community dedicated to modding, unlocking and enhancing the phone's abilities; this included overclocking the phone and putting on Android 2.3 Gingerbread.
Given that the Kogan tablet - which sells for around £100 - comes with a 1GHz Cortex-A8 based SoC, we'd expect the same to be found in the sub-£100 Kogan Android handset complete with 512MB RAM and a 3.5-inch screen. At which point, the handset would be the hardware equivalent of the HTC Desire or the Samsung Galaxy S but at a third of the price.