The surge in the number of people looking to purchase Lady Gaga’s newest album brought Amazon’s web service down on its knees with many experiencing slow download times.
Users reported slow response and download times soon after the album went on sale on the retail giant’s MP3 store.
Online retail giant Amazon was offering Gaga’s ‘Born This Way’ album for 99 cents on its release date. The sheer number of download requests received by Amazon was too much to handle for its servers. The album is available for around $12 from the Apple iTunes store.
The massive discount offered by the company was a strategy to promote its newly launched cloud based music storage and streaming services. Users purchasing the entire Gaga album got an extra 20 GB of storage and the album was instantly backed up on the storage service.
Amazon failed to acknowledge the problem in its entirety but tweeted that “We’re currently experiencing very high volume. If you order today, you will get the full @ladygaga album for $.99. Thanks for your patience.”
Amazon, which also offers the EC2 cloud computing service, needs to do something about the frequent glitches its cloud servers have been experiencing before users decide to chuck its cloud services completely.