Twitter has reportedly acquired London based Twitter client TweetDeck for more than $40 million in cash and stocks. The deal was finalised on Monday, CNN reports.
TweetDeck allows users to organise the Tweets they receive in an orderly fashion.
TweetDeck has long been rumored to be looking for a buyer with both Twitter and UberMedia, which also offers a third party Twitter client, showing interest in buying the company.
Both Twitter and TweetDeck declined to comment on the report but Twitter’s official PR account tweeted that “For all those who might be curious, we continue to not comment on rumors”.
Twitter has long been trying to control how its platform is accessed, with many users accessing the platform via third party apps. The company started out with a string of acquisitions and came with its official Twitter apps for the iPhone, Android and other platforms. The company then introduced new terms for developers, implementing restrictions on how they use its APIs in their Twitter clients.
This new direction for Twitter comes after a corporate shuffle in which co-founder Evan Williams left the company.
In February it appeared that UberMedia would buy TweetDeck, but the unofficial talks drew on and the deal never came to anything.