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Amazon Tries Another Round Of Lady Gaga Discounts

After the disastrous end of its last attempt, is back with yet another Lady Gaga discount offer.

On Monday Amazon offered Lady Gaga's new "Born This Way" for just 99 cents. The resulting demand was much higher than expected, and the incredibly high download rate eventually crashed Amazon's server.

The original offer also included 20 GB of cloud storage, which would normally cost $20 per year.

Now Amazon is offering the album for 99 cents again, but they are confident that their servers will be able to handle the strain of such a high download rate.

"Clearly customers are really excited for Lady Gaga's new album -- we saw extraordinary response to Monday's promotion -- far above what we expected. She definitely melted some servers," said Amazon's director of music, Craig Pape, PC World reports.

"So we're doing it again, and this time we're ready," he added.

Analysts think that promotional offers of this type will be effective in stealing customers from iTunes and promoting Amazon's cloud storage service. Amazon, which is mostly known for selling goods online, intends for both music downloads and consumer cloud services to be major pieces of its future business.