Facebook intends to introduce an improved sharing feature that will make music, videos and other forms of media an integral part of the site.
Facebook bosses are currently busy negotiating with multiple online music services including Spotify, in order to equip the site with a widget that can be used for displaying a user’s most-played tracks, at the same time making it easy for Facebook buddies to access and hear them.
“We’re always looking for better ways to help people discover the most relevant content on Facebook but have nothing to announce.” Facebook said in a statement.
The New York Times cited two unnamed sources in its report who are believed to have participated in the negotiation process.
David Kirkpatrick, author of The Facebook Effect, believes that this move could be a huge success for the company provided it can incorporate features that would permit users to subscribe to third party music services using online currencies.
“Listening to music is something that people do with their friends,” Mark Zuckerberg said in a statement, explaining the reason behind this move.
“I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social.”