As I’ve highlighted over the last couple of weeks, the benefits of video communication are far reaching - it speeds up decision making and collaboration, whilst maintaining high levels of engagement. When you see the person you are meeting with you naturally become more immersed in the conversation.
A video conversation mimics a face-to-face interaction in that you can ‘see’ who is talking and you can read their reactions and levels of engagement as the meeting progresses. Body language is the key to a successful conversation, and people’s reactions can be lost when you don’t see their faces.
On telephone conference calls, attendees can be present but not fully engaged in the decision making process; this is not the case with video conferencing. Meeting guests on video conference calls can be seen so they tend to input more into the discussion, which in turn generates a better outcome for all. It is also a powerful way for remote workers to participate, as it gives them a more equal seat at the decision making table.
We have seen the important role that video communications can play within an organisation to improve its competitiveness. Meeting virtually enables businesses with limited finances and time to interact with clients and colleagues, across the globe instantly.
Video communication enables people to work seamlessly across locations and time zones; it makes businesses more responsive to their clients, and keeps meeting running costs to a minimum. It is easy to understand why video conferencing has become a mainstream technology, and with the popularity of consumer video across social networking sites it is becoming a routine way for businesses to communicate.
Super fast broadband has enabled more and more people to communicate with video, and as a result, video calling has come to the masses; home users, enterprise and small businesses. Video is about putting people at the centre. It's personal and can help those that harness its power to achieve so much more.