Apple has lost nearly one third of its share in the mobile apps market in the last two years, a new research has found.
According to a study (opens in new tab) conducted by Research2Guidance, Apple’s App Store had a market share of 81 percent back in 2008, probably because it was the only mobile app store around.
However, with the advent of Google’s Android Market and other competing stores, its market share fell by 24 percent in two years to 57 percent at the end of 2010.
The company managed to stabilise its downfall in the first quarter of 2011 with its mobile phone market share rising 2 percent to 59 percent. The main reason behind the 2 percent rise is that Apple iPad owners are ‘heavy downloaders’ of apps, the research firm said.
Research2Guidance said that if Apple manages to maintain a slow rate of market share decline in the next two years, it will be very difficult for rivals to compete against the company.
This is mainly because of two reason, with the first being mass market effect as Smartphone penetration is expected to reach 50 percent in most developed countries by 2015.
The second reason is vendor lock-in because as people continue to purchase apps on Apple’s platforms, it would become more difficult for them to move to a rival platform.