Intel has single handedly renamed the former CULV category as the Ultrabook at Computex earlier today, which it says will take up to 40 per cent of the consumer laptop market by the end of 2012; a very ambitious goal for a platform that has yet to be unveiled.
The Ultrabook goes even further than the existing power envelope and promises a bigger-than-50 per cent drop in power consumption, although the exact TDP was not revealed by Intel Executive VP, Sean Maloney.
The new products in the category will be built using the 22nm Ivy Bridge processors, measuring around 20mm thick and costs under $1000, which will surely produce a range of laptops that should give the Apple Macbook Air a run for its money.
Maloney also revealed that the UX21, which was unveiled yesterday by Asus, will be one of the first designs to fall into the Ultrabook category and should be available just in time for the 2011 winter holiday shopping season.
Ivy Bridge is Intel's first mass produced processor to use the Tri-gate technology which was announced earlier in May. It also supports USB 3.0 and Thunderbolt natively.
The codename of the next generation of Intel processors following Ivy Bridge, which will be released in 2013, is Haswell and promises to reduce the microprocessor power to half that of the average TDP of today's mainstream devices.