A new survey has revealed that Google’s Android is now the most popular smartphone platform in the US.
The survey, conducted by Nielsen Co. involved 65,000 users across the country 36 percent of whom owned an Android smartphone. Android was not-so-closely followed by Apple’s iPhone and the RIM Blackberry, boasting 26 and 23 percent of the markets respectively.
The report published by Nielsen also highlighted how smartphone ownership in the US mobile market rose from 23 percent in the last quarter, to 25 percent in the present quarter. It also predicted that there is a high probability that by the end of the current year smartphones will overtake feature phones in the US market.
The report said that the iPhone, which has been the leader in the smartphone market for the last few years, now faces a tough challenge from the growing popularity of the Android operating system.
“Android’s rise is even more noticeable among new smartphone subscribers in the last six months where Android has nosed past Apple’s iOS in the last quarter to grab a 27% share of those recent smartphone subscribers,” Nielsen's report claimed.
Although Apple's iOS is no longer the most popular smartphone OS, it is still the most popular single model, as opposed to the numerous phones that run on the Android OS.