Microsoft might use the upcoming E3 conference to showcase its Project Orapa, which brings together Xbox Live and the Mediaroom IPTV platform.
The platform will allow Microsoft to deliver TV-based entertainment and gaming services to its Xbox Live, Windows and Windows Phone users.
Analysts are expecting Microsoft to announce a Kinect development kit along with new games and a new feature that combines Xbox Avatars with Kinect.
However, judging by the blog post made by Frank Shaw, Corporate Vice President of Corporate Communications, Microsoft may be ready to release details on its new service which would make Xbox Live the basis for a living room entertainment.
Shaw said in the blog post that the company has been working towards combining the Xbox platform with entertainment services for the last couple of years. Microsoft will be demonstrating how the strategy has panned out at the E3 conference which begins on June 7.
“The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about. Made easy. That is why you’ve seen us invest in partnerships with ESPN, Netflix and Hulu. That is why we’ve baked social directly into the experience with Xbox LIVE – connecting gamers, friends and families across the globe,” said Shaw, CVG reports.