A new, eBay sponsored research has revealed that the poor state of mobile phone coverage in the UK eventually resulted in almost £1.3 billion less online spending by users.
The research also showed that almost 16 percent of the country belongs to the infamous “not-spot” category, meaning very poor quality, or no network connectivity at all. As claimed by the research, users from these “not-spot” areas, mostly rural, were spending almost 20 percent less than the national average when it comes to mobile commerce.
Following these findings, eBay immediately appealed to the UK telecom regulatory board, Ofcom to step up and improve the network infrastructure in these regions.
According to reports, the online auction giant put a special emphasis on the point that “mobile shopping could deliver a £4.5bn boost to Britain’s economy by 2016 and a further £13bn by 2021”, and hence Ofcom and all concerned parties should ensure that the forthcoming 4G network in the country leaves no “no spot” area.
“More than a third of consumers have failed to complete a purchase on their mobile due to issues with mobile broadband,” eBay said in its report (opens in new tab).
It is important to note here that in recent few years, mobile commerce has emerged as the most contributing factor in eBay’s overall business.