Former Google CEO Eric Schmidt informed attendees at All Things D’s D9 conference that the company had tried to strike a search deal with Facebook but the social networking giant refused.
Schmidt said that Google wanted to make deal with Facebook almost three years ago in order to tap into the treasure trove of user preference data but Facebook refused to do business with it.
“We tried very hard to partner with Facebook. They were unwilling to do the deal." Schmidt said at the D9 conference.
"Three years ago I wrote memos talking about this general problem. I knew that I had to do something and I failed to do it. A CEO should take responsibility, I screwed up." he added.
Google’s core search engine model is under attack by the identity based platform being offered by Facebook. Schmidt admitted that he knew three years ago that identity will play a major role in advertising but the company failed to act on time.
The company now plans to add key social features that would help provide value added services to the users of its search engine, rather than attempt to take on Facebook up front.
The 90 minute long candid interview also saw Schmidt taking about Apple, Larry Page, Android, Microsoft and Chrome.