Twitter has acquired AdGrok, an advertising company known for innovative software designed to simplify the management and creation of ad campaigns on the Google Adwords platform.
Twitter, whose changing priorities towards generating ad revenue is no longer an open secret, is set to make a leap in the ad market with this latest acquisition.
Also, reports are that AdGrok is no longer accepting new clients, and will close the AdWords management business by June 30 itself, following which, the company will start working solely on Twitter’s online ad technology projects.
“We’re happy to announce that Twitter has acquired the AdGrok team. Starting today, we will be working full-time on Twitter’s revenue engineering team,” AdGrok said in a blog post.
“We are no longer accepting new customers and will cease charging our existing users immediately. We will shut down our servers on June 30th, after which the GrokBar will not be available,” it added.
AdGrok, which started last year in San Francisco, has been financially supported by Y Combinator, an investment company.
Twitter also bought TweetDeck recently and launched a photo hosting and sharing service based on twimg.com, a site that Twitter bought last year.