Hewlett Packard CEO Leo Apotheker has said that the company plans to establish the credibility of its webOS platform before it begins seriously competing with rivals.
Speaking during the All Things D’s D9 conference, Apotheker said that the company wanted to turn webOS into a technological force that has a massive ecosystem of printers, notebooks, netbooks, PCs, smartphones and tablets.
HP is focusing on spreading the word about the platform and forging partnerships instead of cooking up strategies for taking on rivals. The company believes that the platform will grow only if it’s credibility has been established and it is widely adopted by both users and manufacturers.
“This isn’t about taking Apple head-on. It’s about establishing credibility. Once we are the third alternative, it’s a marathon, not a sprint,” Apotheker said, CRN reports.
Apotheker also hinted that the company is considering licensing the webOS operating system to other device makers.
“I happen to believe that webOS is a uniquely outstanding operating system. It’s not correct to believe that it should only be on HP devices,” he said.
HP, which recently released the Veer smartphone, also plans on releasing the Pre3 smartphone and the TouchPad. HP already plans to include webOS on Windows based PCs and its printers, creating an ecosystem of webOS connected devices.