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Toshiba Targets iPad 2 With Affordable Thrive

Toshiba has finally given a name and a price to its tablet formerly known as Tablet; now we're introduced to the Thrive which will go on sale in the US from the 10th of July for $429.

That's $70 cheaper than the cheapest iPad 2, although to be honest, it is for an 8GB version. The 16GB model in comparison costs $479, only $20 less than the iPad 2 while the 32GB model will cost $579.

The tablet will be available in black, white, blue, fluorescent yellow and in pink; and will come with a dual core Tegra 2 SoC clocked at 1GHz with Android 3.1 Honeycomb, Wi-Fi, a 10.1-inch IPS display with a 1280x800 pixel resolution, Toshiba's proprietary Resolution+ technology and a number of third party apps like QuickOffice and Log Me In.

Interestingly, the tablet - which was launched back in February 2011 at MWC - will also come with an SD card reader, an HDMI port, two USB sockets, audio out, a VGA front camera and a five-megapixel rear camera.

The presence of the SD Card slot means that users will be able to add 64GB memory for as little as £75 to bring the total onboard memory to 72GB.

The device will be Toshiba's second attempt in as many years to get a decent tablet on the market. The first one, the Folio 100, ended in disaster after DSGi noticed an abnormally high number of returns from irate customers.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.