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Toshiba Targets iPad 2 With Affordable Thrive

Toshiba has finally given a name and a price to its tablet formerly known as Tablet; now we're introduced to the Thrive which will go on sale in the US from the 10th of July for $429.

That's $70 cheaper than the cheapest iPad 2, although to be honest, it is for an 8GB version. The 16GB model in comparison costs $479, only $20 less than the iPad 2 while the 32GB model will cost $579.

The tablet will be available in black, white, blue, fluorescent yellow and in pink; and will come with a dual core Tegra 2 SoC clocked at 1GHz with Android 3.1 Honeycomb, Wi-Fi, a 10.1-inch IPS display with a 1280x800 pixel resolution, Toshiba's proprietary Resolution+ technology and a number of third party apps like QuickOffice and Log Me In.

Interestingly, the tablet - which was launched back in February 2011 at MWC - will also come with an SD card reader, an HDMI port, two USB sockets, audio out, a VGA front camera and a five-megapixel rear camera.

The presence of the SD Card slot means that users will be able to add 64GB memory for as little as £75 to bring the total onboard memory to 72GB.

The device will be Toshiba's second attempt in as many years to get a decent tablet on the market. The first one, the Folio 100, ended in disaster after DSGi noticed an abnormally high number of returns from irate customers.