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Microsoft To Launch Xbox Live TV Streaming Service At E3, Rumours

Software giant Microsoft will reportedly announce a TV streaming service for its Xbox Live platform at the upcoming E3 gaming conference.

Code-named Project Orapa, the Xbox Live Diamond TV service will allow Xbox 360 owners and Xbox Live members to stream TV shows from broadcasters in to their living room, turning Microsoft into a ‘virtual cable operator’.

Citing people familiar with Microsoft’s plans, WinRumors reports (opens in new tab) that the company is currently busy negotiating deals with major broadcaster to have everything in place before the service gets demoed.

“Microsoft is currently in last minute negotiations to secure the necessary agreements in time,” the WinRumors source said.

However, if the company fails to ink deals ahead of the E3 showcase then it might not be able to demo the entire service.

Microsoft already offers several TV and movie streaming services on the Xbox Live platform but this new service will be able to put Microsoft in a better position to dominate peoples’ living rooms.

The Xbox Live Diamond TV service is the by-product of the integration between Microsoft’s Mediaroom IPTV platform and Xbox Live. The company might also integrate the Kinect Avatar technology to the service, making it more fun to watch TV on the Xbox.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.