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The Apple iCloud: Web Services To Rule Them All

Apple initially launched iTunes to serve users of its music player, the iPod, but rapidly expanded its remit to all kinds of content: apps, audio book, e-books, TV programmes and videos.

Apple's iCloud could go even further and integrate features from Mobile.me, a move that would allow it to offer the first truly integrated, all singing all dancing, cloud-based content & device management solution on the market.

"Integration" is the keyword and if it is done right, it would allow Apple to offer a radically different approach from what its competitors - Microsoft, Google, Amazon - are offering right now.

All three aforementioned companies offer a piecemeal approach to the iCloud. Microsoft for example has Skydrive and Sync Center with Zune Pass, the Xbox and Microsoft Windows Phone brands offering disjointed, inelegant and user-unfriendly approaches to content and device management.

Which is where Apple's iCloud solution is likely to fit perfectly. iCloud could well mean the end of iTunes as Safari becomes Apple's main application.

It would not only do away with the bother of managing yet another piece of software (updates, roll outs etc) but would also increase the visibility of Safari as a browser and improve compatibility across platforms.

ITProPortal.com will be covering and commenting on the event as and when it happens from 1800 GMT tonight here.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.