Evernote has reached the 10 million user mark, with the company giving every employee an iPad 2 to celebrate the milestone.
Evernote had promised its employees that if they reached the 10 million figure before June 24, each of the sixty employees would be given an iPad 2. Clearly, the milestone was achieved with a wide margin.
In a blog post (opens in new tab)highlighting the milestone, the company also divulged some figures that bear witness to the company’s massive growth.
According to the company, the multi-platform note-taking app had around six million users on January 1, 2011. However, in the six months since then, the application has amassed 4 million dedicated users, a 67 percent rise.
In the past 30 days alone, the application has attracted more than 3 million unique users. Meanwhile, the number of paying users has risen to more than 400,000 from around 200,000 in January, an increase of 111 percent.
“Ten million users seemed like an inconceivable number when we were getting ready to launch the service into open beta less than three years ago. Well, it wasn’t literally inconceivable; we actually put it on business plans and investor pitch decks and everything,” said Evernote founder and CEO Phil Libin.