A new Android app has been launched in the UK that is meant to help children protect themselves from bullying.
The Block’em app, which is currently only available for Android, will allow victims of bullying to block the numbers from which they are receiving abusive texts and phone calls. The caller won’t get to know that their number is being blocked.
The app has been developed by Helen Perry and her friend Stephen Anderson. Perry, a mother of three, has herself been the target of bullying. “I found it all very unpleasant, as an adult, and I couldn't stop looking at the messages,” Perry recalled, Sky News reports.
She said that the purpose of the app was to make a child feel safe when using a mobile.
"The idea is that a child in a bedroom with a mobile phone should feel safe and secure, not threatened. With this app, they can just enter the number they don't want calling and it's blocked. They can always unblock the number at a later date," Perry said.
The app, targeted at 11 to 15 year olds, is available for download from the Android Market for £1.79. The developers said that 70 percent of the sales proceeds will be donated to the NSPCC, which is backing the application.