Dell has released a new line of data management products that are aimed at establishing it as a dominant player in the data centre market.
The products, which were announced during the Dell Storage Forum in Orlando, are based on the acquisitions the company has made in the recent past.
Among the new launch, there exist Dell EqualLogic FS7500 network-attached storage (NAS), Dell PowerVault MD3600f/MD3620f storage arrays, and new EqualLogic software, that are offered to enterprises for managing data on their servers.
Dell believes that the data centre market is slowly tipping towards data management software rather than hardware.
"They're promoting very strongly the fact that Dell is no longer a reseller of storage, but they really have made significant adjustments in developing their own intellectual property in the storage market," said Roger Cox, research VP at Gartner, said during the event, Information Week (opens in new tab) reports.
"Storage is part of what they're trying to do as they integrate products in storage and networking management solutions to make them more competitive in the data center market,” he added.
The balancing act of data management hardware and software will allow Dell to compete better with rivals like HP and spin out of its computer business.