The ChaCha, HTC's first Android smartphone with a portrait-oriented keyboard, has gone on sale in the UK on Vodafone and Three mobile.
The handset - which was launched earlier this year at MWC - comes with a dedicated Facebook button, a Qualcomm SoC clocked at 800MHz, 512MB RAM and 512MB ROM, a 2.6-inch touchscreen display with HVGA resolution, a 5-megapixel camera, VGA front facing camera, BT, GPS, and Android 2.3 Gingerbread.
Vodafone sells it on a two year plan with 300 minutes, unlimited texts, 250MB data and 1GB allowance on BT Openzone Wi-Fi for £26.
Three on the other hand flogs the handset with 2000 minutes, 5000 texts, free voicemail, all you can eat data but no Wi-Fi allowance for £29.
The phone - which is one of two HTC Facebook phones - is also available SIM free from Amazon for £250. The handset doesn't really have a competitor as a Blackberry-type handset but with Android.
Most keyboard-enabled smartphones on Google's mobile platform - like the Samsung Galaxy Pro, the HTC Desire Z or the Motorola Milestone - are side-sliders.
And £29 for the ChaCha on Three Mobile is not that expensive given that the mobile network charges £27 for the Blackberry Curve 9300, a device with far inferior hardware specs.