The official Guardian iPhone app has had more than 400,000 downloads since its launch in January, it has been revealed.
The Guardian paper, the Observer, the Guardian app and the Guardian website are owned and run by Guardian News & Media, which released an insight into the success of the iPhone app.
The Guardian iPhone, which was dished out on January 19, has been downloaded more than
403,388 times. The iPhone allows users to access some content for free but users can also opt for a subscription plan that charges £2.99 for six months and £3.99 for an annual subscription for full access to the app.
According to Guardian News and Media, the iPhone app has 67,258 paid subscribers. Meanwhile, the in the US, where the app is available for free and is supported by mobile advertisements, the Guardian for iPhone app as received 36,089.
It was also revealed that 10 percent of online traffic that the Guardian website received was coming from its mobile website.
“News on mobile is no longer only valuable to people who read the news, but also to people who are a part of it. The 2011 news agenda in particular, such as rolling events in the Middle East, has proven how there is a massive appetite and need for access to insightful, reliable news on mobile devices, and we're proud to be a major player in this,” said Janine Gibson, editor of guardian.co.uk.