UK broadband services provider Virgin Media has announced that its super-fast 100 Mbps connection has rolled out to 4 million British homes and businesses.
The connection, which will allow people to access broadband speeds sixteen times more than the national average, has been rolled out to more than 100 towns across the UK.
The company said that the super-fast broadband connection, which is based on fibre-optic technology, is on track to be rolled out to 13 million more homes and businesses by mid 2012.
According to Virgin Media, the 100 Mbps connection will allow consumers to download a music album in 5 seconds, a full length TV show in around 30 seconds, a high quality movie in around 1½ minutes and a high definition movie in around 7 minutes.
The company said that 100 Mbps connection has the potential to scale up to 400 Mbps in the future.
“As data consumption rises and consumers grow increasingly reliant on their broadband service, only Virgin Media’s unique network is primed to cater for the UK’s impending data explosion,” said Jon James, executive director of broadband at Virgin Media.
“With four million homes now able to ‘get in the fast lane’ with our 100Mb service, the UK is racing up the broadband league tables and we’re delighted to be playing the leading role in boosting the UK’s digital infrastructure.”