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Cello Debuts £499 42-inch 3D LCD TV

British manufacturer Cello Electronics has announced the launch of a new range of 3D TV sets that promises to undercut the cheapest full HD television on the market by a wide margin.

The company, which sells exclusively through high street retailers like Grattan, Littlewoods, Marks & Spencers, Argos and NEXT, will bring out two full HD 1080p models, a 42-inch one and a 46-inch one, for £499 and £699 respectively.

Each of them will come with four sets of 3D glasses with additional pairs costing as little as £19.99, half the price of rivals; since these are suggested retail prices, one can expect actual costs to be even less.

Cello Electronics will use LG passive 3D screens to reduce the production cost of the sets which will come with only two HDMI sockets and one USB port which can make use of the PVR capabilities of the models.

As expected, Cello will also bundle the iViewer application which is the company's own proprietary solution for viewing on demand content from the BBC iPlayer and the like.

Brian Palmer, director of Cello Electronics, said in a press release "Initially I was unsure about the future of 3D, but the quality of 3D vision now available and the number of new 3D films coming onto the market this year guarantees success for this new technology."

We noted a few days ago how Samsung introduced an entry level 43-inch 3D Plasma screen for under £400 but the Cello models, despite being more expensive, are much better because they are full HD and come with glasses which means that they can be used out of the box.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.